Datacentre World for Arup

While working at Arup, I was asked to create the visual identity for a data centre recruitment campaign, which would be used as part of an exhibition space at Datacentre World. Leading a team of designers, nine data patterns were created with different levels of complexity from highly organised to creative chaos. These patterns were applied across all the event materials, including Twitter memes to begin the campaign, exhibition design, A5 handout cards, talking head videos that were featured in an animation, all displayed at the exhibition as part of the stand.

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© Arup