Introducing Sui Cura Wild Sauna, a bold new visual identity for a wild sauna experience that makes its home on Seaham Beach. The visual identity is shaped very much by the raw elements that define the wild coast and surrounding nature.

 

Colour selection was really important for this identity and each one chosen to carry meaning and connect to the elements that define this wild place. Forest Green grounds us in the rich earth and nearby forests. Mushroom Brown reflects the dunes and natural textures underfoot. Iced Water brings the freshness of the sea breeze and clarity of air. Fire Red captures the heat and energy of the sauna’s warmth. Sunrise Orange reflects those magical moments at dawn and dusk when the sky lights up with calm and promise. Charcoal Black ties everything together like the rocks beneath our feet and the bold shape of the sauna pod itself.

Straplines are designed to be versatile tools for telling the brand story and woven through like anchors of what it stands for - Warm your Cockles, Hot & Cold, Embrace the Elements and
Nature & Nurture. They work in isolation or together to capture the wild balance of heat, cold, land, sea, stillness and movement, telling different parts of the story from signs on the beach to posts
on social or words stitched into a beanie, to create a lifestyle brand, and making space for growth.

Sui Cura Wild Sauna is built to travel, so we wanted to create a brand that has a flexibility of location and would still be recognisable, wherever it’s situated. The logo uses the very recognisable pod itself to create a frame. Inside the frame, we wanted to capture the essence of its founders Sarah and James, who live for the coastline and the wild moments it brings, and their love for the outdoors, fresh air, cold dips and warm fires.